Internet has become such a part of our life that it is difficult to do without a search engine. Whether you want to find a recipe for cooking, find a way to a new place or read the latest news, the search engine is our best friend. Google and Bing are both big names in this world. Google has become synonymous with search engines, but Microsoft’s Bing is also quietly making its place. In 2025, when AI and technology are climbing new heights every day, the question is which search engine is better, Google or Bing.
In this block, we will understand every small and big thing about Google and Bing in an easy and friendly manner. We will compare their features, user experience, privacy and utility for Indian users. Also, we will put both of them face to face through a table so that you get a clear picture. So let’s start this fun comparison and tell you which search engine works better for you in 2025.
Introduction To Google And Bing
Google Is The King Of The Search Engine World
The story of Google started in 1998 when two friends Larry Page and Sir G Brin started a project in Stanford University. It was first named “Backrub” which used to scan the links of websites and rank them. Later it was named Google which was inspired by Google. Its purpose was to collect all the information of the world in one place and make it easy for everyone.
Today Google is not just a search engine. Gmail, Google Maps, YouTube, Google Drive, all these are part of Google’s world. In 2025, Google’s AI tools like Gemini and Rank Brin have made it even smarter. Whether you search in Hindi or English, Google gives you the answer in a blink of an eye.
Bing Microsoft
Bing was launched by Microsoft in 2009, it was the new incarnation of MN Sach. Microsoft made Bing in such a way that it not only gives accurate answers but also looks fun and attractive. Bing’s name is a very short and loving name which reflects the “sound of search completion”
In 2023, Bing made a big bang in the world of AI when Microsoft added Bing Chat based on GPT power. This made Bing a strong contender in front of Google. In 2025, Bing is growing rapidly in conjunction with AI and other Microsoft products.
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Who Is Ahead In The Market?
- Google is the uncrowned king of the search engine world in 2025. According to the latest data from Time Counter, till December 2024, Google’s global market share was 90.74% and on the other hand Bing’s share was 3.97% which is slightly better than 3.37% in 2023.
- Google’s dominance is even more in India. Here more than 95% of searches are done on Google, especially on mobile phones. Bing’s share is less than 2%, but it is slowly increasing, especially among those who use Windows laptops or Microsoft Edge browser.
What Is Behind The Nature Of Bing :-
- The magic of AI Microsoft Copilot has given Bing a new power It can do everything from answering questions to writing code
- Bing is the default search engine in Windows 11 and Microsoft India which is trying to reach more users
- Microsoft Rewards Searching on Bing gives you reward points which can be used for gift cards or discounts It is attracting users in India
Google V/S Bing
| Speciality | Bing | |
| User Interface | Google’s interface is so simple and fast that anyone can use it easily. You just need a search bar, Google logo and some basic links. Whether you are 15 years old or 50 years old, you can understand Google in a moment. | Bing’s interface is a little more colorful and fun. Beautiful background pictures that change every day, news headlines and small quizzes give it a different experience, but some people may find it a little heavy. |
| Search Results | Google’s results are so accurate that the answer appears before you even finish your question. Its page rank is based on AI tools like BERT and Gemini that understand the meaning of your question and show you the most accurate results. For example, if you search for “Best smartphones in India in 2025”, Google will immediately give you the latest news, price and links for purchase. | Search Results Google’s results are so accurate that the answer appears before you even finish your question. Its page rank is determined by AI tools like BERT and Gemini that understand the meaning of your question and show you the most accurate results. For example, if you search for “Best smartphones in India in 2025”, Google will immediately give you the latest news, price and links for purchase. Google’s results are also good, but sometimes it gives priority to old information. It gives more importance to websites like education and government, which is good for reading related questions, but like Google, it lags behind in providing latest information. |
| AI and Chat | Google has made search smarter with its AI tool Gemini. The AI ​​Overviews feature gives a short and precise answer to your question on the search page itself. For example, if you search for “Delhi ka mausam” in Hindi, Google will immediately show the weather information. | Microsoft Copilot by Bing is a game changer in the world of AI. It is based on GPT-4 and not only gives answers but also talks to you. Whether you need to write code, create a story or need a complex question answered, Copilot can do it all. |
| Image and video search | Google Images and Google Lens beat everyone else in image search. With Google Lens, you can scan a photo and get its name, price or information. Its video search with YouTube is also great. | Bing’s image and video search looks great Big thumbnails and a clean layout make it fun Bing has some special filters that you can’t find on Google |
| Privacy | Google collects your search location and browsing data to show personalized results and advertisements. You can change your settings but by default it keeps a lot of data. Due to this, questions have been raised many times on Google’s privacy policy. | Bing is better than Google in this regard. Microsoft collects less data and gives you the freedom to change your privacy settings easily. Bing focuses on giving control to the user. |
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Google Ads V/S Microsoft Advertising
| Features | Google Ads |
| Reach | Google Ads reaches 8.5 billion daily searches and platforms like YouTube |
| Cost | The average CPC is $1 to $2 which is a bit expensive |
| Tools | Tools like Google Analytics and Google Tag Manager help track and improve ads |
| Features | Microsoft Advertisement |
| Cost | Bing Ads CPC is $1.51 which is cheaper than Google. The price can be better due to less competition. |
| Integration | Integration with LinkedIn and Microsoft Office lets you target the exact audience. |
| Visual | Bing ads are more attractive and visual. |
Which Tool Is Better For Indian Users
Why Do We Like Google
- Hindi and regional languages ​​Google’s Hindi voice search and keyboard tool is very convenient for Indian users. You search for news in Hindi and Google gives results immediately.
- Dominance on mobile Most people in India search on mobile and Google covers more than 97% of searches here.
- Google Maps and YouTube are both superhit among Indians. Whether you want to find a way or watch reels, Google gives everything in one place.
What Is Special In Bing?
- Microsoft Rewards Searching with Bing gives you points which can be converted into discounts with a card. It is gradually becoming popular in India.
- Ai Answer Microsoft Copilot can also answer questions in Hindi, which is beneficial for students and professionals.
- Windows users If you use a Windows laptop or Microsoft Edeg, then Bing is the default and convenient for you.
Conclusion Of Google V/S Bing
Both Google and Bing are strong in their respective places. Google is still number one due to its accurate results and popularity among Indian users but Bing is slowly gaining its place with its Ai features, privacy focus and report program.
