In today’s digital age, blogging has become a powerful medium through which people can reach their point to the world, but the most important thing for writing a successful blog is to choose the right topic. If you want your blog to reach people and go viral, then you have to understand what your readers want to do. This is where Google Trends can be your best friend. It is a free tool that tells you what people are searching online and which topics are trending. In this blog post, we will tell you how you can find viral blog topics using Google Trends and how you can take your blog to the next level.
What Is Google Trends
Google Trends is a free online tool created by Google. This tool shows you what people around the world are searching for on the Google search engine. It also lets you track the popularity of a particular keyword or topic over time. For example, if you want to know how popular keywords like yoga or cryptocurrency are, Google Trends can tell you how often these topics have been searched, where they have been searched, and whether they are trending.
Google Trends not only shows you current trends, but also how the popularity of a topic is changing over time. It is a treasure trove for bloggers as it helps you understand what is important to your target audience.
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Why Google Trends Is Important For Bloggers
The biggest secret of success in blogging is to write on the right topic at the right time. If you write on a topic that your readers find interesting and which is trending, then the chances of your blog going viral are greatly increased. Google Trends helps you understand this.
- Popularity pattern: – You can see when and why a topic is trending. For example, if Valentine’s Day is trending in February, then you can take advantage of this opportunity and write blogs related to “Valentine’s Day”.
- Regional interest: – Google Trends tells you which topic is more popular in which country or city. This helps you understand your target audience better.
- Seasonal trends: – Some topics are more popular at a particular time of the year, such as Diwali, Christmas or summer holidays. Google Trends helps you identify these seasonal trends in advance.
- New opportunities: – Google Trends helps you find emerging topics that have not yet gone viral but may soon. can
Complete Process Of Using Google Trends
Now that you have understood what Google Trends is and why it is important, let’s know how to use it. This guide told you step by step how to find trending topics using Google Trends.
Go To Google Trends
- First of all, type TRENDS.Google.com in your browser and go to the official website of Google Trends
- If you are using it for the first time, then you will see that some trending searches and topics will appear on the home page. This helps you to immediately understand what is popular right now.
Search For Your Topic Or Keyword
- Type the keyword or topic in the search bar of Google Trends about which you want to write a blog. For example, if you are a fashion blogger, you can search for keywords like latest fashion trends or 2025 fashion.
- After searching, you will see a graph that shows the popularity of that word with the respective time. This graph shows a score from 0 to 100, where 100 means that the topic is at its highest popularity.
Filter Data By Time And Location
Google Trends allows you to filter data in many ways
- Time period:- You can see data of last 24 hours, 7 days, 30 days, 90 days or whole year. If you want to see long term trends, then you can also choose the option from 2024 till now
- Location:- You can see data of a particular country like India or a city. This helps in understanding your target audience
- Category:- You can filter your topic in a specific category
- Search type:- You can hear that you want to see data of web search, image search, news search or YouTube search
Analyze Related Topics And Queries
- When you search for a keyword, Google Trends shows you the area of related topics and related queries. This area tells you what other topics or questions people are searching for related to your searched topic.
- For example, if you searched for yoga, related queries might show questions like benefits of yoga, yoga asanas or yoga for beginners. This gives you new ideas for blog topics.
Use Trending Searches And Daily Trends
- On the home page of Google Trends, you will find the Daily Search Trends and Real Time Trends sections. This tells you which topics people are searching for the most right now.
- For example, if a new movie has been released or a big event is happening, you can take advantage of these trends and immediately write a blog related to it.
Download And Analyze Data
- If you want to analyze the Google Trends data in more depth, you can download it in CSV format. You can use it to improve your blogging status.
- For example, you can see which month of the year a topic trades the most and schedule your blog posts accordingly.
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Complete Strategy To Identify And Exploit Viral Topics
Now that you have learned how to use Google Trends, let’s look at some strategies that will help your blog go viral
Write Early On Trending Topics
- Google Trends gives you real-time data which means you can be the first to write on topics that are trending right now. For example, if a new smartphone is launched, you can immediately write a review or blog on its features.
- Writing early increases the chances of your blog ranking higher in search engines because there won’t be much competition on the topic right now.
Use Long Tail Keywords
- You can find long tail keywords from the Real Related Queries section of Google Trends. These are keywords that are more specific and have less competition. For example, “yoga for weight loss at home” is more targeted than “weight loss”.
- Use these long tail keywords in your blog so that you can rank better in search engines.
Take Advantage Of Seasonal Topics
Some topics are trending at a particular time of the year. For example, Diwali decoration ideas are searched more in October-November. Using Google Trends, you can identify these seasonal topics in advance and prepare blogs ahead of time.
Pay Attention To Local And Regional Trends
If you are blogging in India, then using Google Trends, you can see which topics are trending in which states or cities of India. For example, if salary pension is trending in Delhi, then you can write a special blog for the part of Delhi.
Connect Breaking News To Your Blog
If any big news is trending, then you can connect it to the niche of your blog. For example, if you are a technology blogger and a new gadget has been launched, then you can write a review of it. Google Trends helps you to catch such breaking news immediately.
FAQ
Q1. Do I need to create an account to use Google Trends?
ANS :- No, you don’t need an account to use Google Trends. It is a free tool that anyone can use by visiting trends.google.com. However, if you want to download data or use some features, logging in with a Google account may help.
Q2. Is Google Trends only useful for big bloggers?
ANS :- Not at all. Google Trends is useful for both beginners and experienced bloggers. It helps you understand the interests of your audience. No matter how big your blog is, it is especially beneficial for bloggers as it helps them find topics with less competition.
Q3. Is Google Trends data always accurate?
ANS :- Google Trends is very useful to understand general trends but it cannot be 100% accurate. It is based on data samples and in some cases, data for small topics may be limited. So, always consider Google Trends data as accurate. Use it in conjunction with other tools like Google Keyword Planner or BuzzSumo
Q4. Can I blog on old topics using Google Trends?
ANS :- Yes, Google Trends can show you data from 2004 till date. You can analyze the popularity of old topics to understand when that topic can trend again. For example, if you see that Yoga Day trends in June every year, you can prepare a blog for it in advance.
Q5. Is Google Trends only used for blogging?
ANS :- No, Google Trends can be used for many things other than blogging like marketing, product research, news coverage and social media content planning. It is a very powerful tool to understand the trend in any field.
Conclusion Of Google Trends
Google Trends is a tool that helps blogs understand the interests of their audience and find viral blog topics. Whether you are a new blogger or an experienced one, you can take your blog to the next level by using Google Trends. In this article, we told you what is Google Trends, how to use it and how to include it in your blogging strategy.
