Introduction
In today’s digital age, shorts videos are making a splash on social media. Every day millions of people upload their short videos on YouTube Shorts, Instagram Reels, TikTok and other platforms and some people become stars overnight through these videos, but the question is what is the secret of making viral shorts videos? Is it just a matter of luck or do some special strategies work in it?
In this blog article, we will explain the entire process of making viral shorts videos in detail and will also help you understand every small aspect. Our aim is that this article should not only be full of information but also be so simple and human that anyone can get inspired by reading it and start making their own videos. So let’s start. If you like this blog article, then definitely share it with your friends on YouTube.
What is Shorts video And Why Is It So Popular
Shorts videos are usually short videos of 15 to 60 seconds which are uploaded on platforms like YouTube Instagram TikTok. There are many reasons for their popularity
- Time saving: – In today’s busy life, people prefer to watch short and funny videos instead of watching long videos
- Instant entertainment: – In shorts videos, the story, laughter or information is found in a few seconds
- Easy sharing: – Due to being short, these videos can be easily shared on WhatsApp Instagram Story or other platforms
- Algorithm support: – The algorithm of social media platforms makes shorts videos reach more people because they keep users on the platform for a longer time
But just making a short video is not enough to go viral, for this you have to take care of some special things, so know about them in detail
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Foundation And Correct Planning Of Viral Shorts Video
Any viral shorts video starts with a strong planning. Videos made without thinking never go viral. Here are some important steps, by reading which you can make shorts videos viral
Understand Your target Audience
- First of all, decide who your video is for, are you targeting dinner, just granny, student or people of a particular age or student, for example
- If your target is entertainment, then trendy music and funny content will be liked more
- If you are targeting grannies, then kitchen tips or life hacks will work better
Keep An Eye On Trends
- New trends come on social media every week. Follow trending audio hashtags and challenges on Instagram Reels, TikTok or YouTube Shorts. For example, if a new song is trending, then you can reach more people with your video by using it.
Tips: – To follow the trends, regularly visit Instagram’s explorer area, YouTube Shorts’ training table and TikTok’s For You page. Check with
Choose a unique concept
The biggest secret of a viral video is that it offers something different and new. If you copy what is already available, people will ignore it. Add something to your video that surprises and makes people laugh. You can understand this through an example
- A funny pet video in which it does something unique
- A life hack that makes people’s everyday life easier
- An emotional story that touches people’s hearts in just 30 seconds
Technical Preparation For Making Viral Shorts Videos
After planning, now it is the turn of technical preparation, here are some important things that you have to keep in mind
Choose The Right Equipment
You do not need an expensive camera, nowadays most smartphones have such good cameras that you can make professional quality videos through them, but some things are necessary like
- Smartphone : – Mobile that records video in at least 1080 pixel resolution
- Tripod: – Take a small tripod for still videos
- Microphone: – If you are making a video while speaking, then a small clip and mic will give better sound
- Lighting: – Use natural light or buy a cheap ring light
Choose The Right Location
Location affects the quality of your video a lot, if you are shooting at home, then keep the background clean and attractive, if you are shooting outside, then touch a place that matches your content
Example: – If you are making a dance video, then a colorful background will look attractive, if you are making a tutorial, then a plain background is better
Use Editing Tools
To shoot the video After editing makes it more attractive, some free and user friendly editing tools are given below:
- Capcut:- For trending effects and easy interface
- In Short:- For adding text music and transitions
- One Editor:- For professional look
Always edit your video in 9:16 resu vertical because shorts videos are made for mobile screens
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How To Create Viral Shorts Video Content
Content is also the thing that makes your video viral. Here are some examples that always work and help in making your video viral.
Laughter And Entertainment
People come to social media for entertainment. If you can make people laugh, then your video is more likely to be shared. Some examples are given below:
- Funny stunts or comedy dialogues
- Film antics of pets
- Reaction videos like reactions to trending memes
Emotional Content
- Videos that touch people’s heart always go viral
- A small story like the love between a parent and a child
- Videos that help someone
- Beautiful visuals with inspirational quotes
Life Hacks And Tips
People are always looking to learn something that makes their life easier. For example:
- Tips to save time in the kitchen
- Household items projects
- Study tips or productivity hacks
Dance And Music
Dance videos on trending songs are always a hit. If you can’t dance, you can also make lip-sync videos.
Tips :- Always use trading audio because it makes your video reach more people
Viral Shorts Video Structure
You have only 15 to 60 seconds in a Shorts video so every second counts. Here is the structure of a viral video. Read it carefully and improve the structure of your video.
First 3 Seconds To Grab Attention
Show something in the first 3 seconds that grabs people’s attention, for example a funny scene or a shocking question like did you know? Along with this, edit with loud music or attractive visuals.
Middle Part Main Content
Present your story, tip or entertainment here. Keep it short and interesting.
Last 5 Seconds To Add A Call To Action
Tell people what they are doing, for example follow for more such videos and would you like to do this, comment and also add share this video.
Tips: – It is always good to ask a question at the end of the video as it encourages people to comment.
Social Media Strategy To Go Viral
After making the video, it is also important to upload and promote it in the right way. Here are some tips by which you can make a strategy to make your viral video viral and promote it on social media
Post At The Right Time
Every platform has a peak time when more people are online, usually in India
- Instagram:- 7:00 pm to 9:00 pm
- Youtube Shorts:- 2:00 pm to 4:00 pm and 8 pm to 10:00 pm
- TikTok:- 9:00 am to 11:00 am and 9:00 pm to 11:00 pm
Right Use Of Hashtags
Hashtags work to make your video reach more people. Here are some tips related to hashtags, by reading which you can use trending hashtags
Tips:-
- Use trending hashtags like hashtags viral hashtags real insta hashtags youtube shots
- Relate to your niche Use hashtags like #Life #reels
- Use as many hashtags as possible 10-15 but all should be relevant
Write captions
Your caption should be short, catchy and relevant
Example:-
- Try this trick and make life easier with hashtags like
Cross Platform Sharing
Don’t just upload your video on one platform, share it on Instagram, YouTube, TikTok and WhatsApp status as well, this will get more views
Tips To Improve Your Videos
Here are some additional tips that will make your videos more professional and viral
Add Text And Captions
- Many people watch videos without sound so add phone screen text for example
- If you are sharing a tip then write it on the screen
Highlight Funny Dialogues
- Use fast transitions
- Transitions give a professional look to your video. Trading transitions are available on apps like Capcut or In Short
Focus On Quality
- Always upload videos in high quality. Videos with faded or bad audio are not liked by people
Post Regularly
- To go viral you need to post videos regularly. Upload at least 3 to 4 videos a week.
Avoid Mistakes
Some small mistakes can prevent your video from going viral. Here are some common mistakes that you should avoid
- Long and boring content:- Keep short videos short and interesting
- Bad audio:- If your audio is also bad then skip the long audio video
- Wrong hashtags:- If you use wrong or very common hashtags then your video will not reach the right audience
- Copyright music:- Always choose audio from the platform’s music library so that your video does not get blocked
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Examples Of Some Special Viral Videos For Inspiration
Here are some examples of special short viral videos, you can take inspiration and make similar videos
- Dance video:- A girl danced so well on a trending song that the video got 10 million views, she used bright lighting and colorful clothes
- Life Story:- A person showed how a storage box can be made from an old bottle, this video is so easy and useful
- Emotional Story:- A short video in which a child prepared a surprise for his parents, this video touched people’s heart and went viral
Long-Term Strategy To Make Viral Shorts
Making viral shorts videos is not a one-time thing, if you want to be successful for a long time then keep these things in mind
Create Your Branding
- People should recognize your videos immediately, for this use a unique logo and theme
- Keep a special style in your video like special color editing style
Connect With The Audience
Reply to people’s comments, listen to their suggestions and interact with them Do this, your fan following will increase and your audience will trust you
Use Analytics
You get analytics on YouTube and Instagram which tells you how many people are watching your video and from this you can understand what is working and what is not
Be Patient
Not every video goes viral, you have to try continuously, if you keep creating good content, then you will definitely get success sooner or later
FAQ
Q1. How long should a shorts video be?
ANS:- Shorts videos are usually 15 to 60 seconds long. The 60-second limit is most common for YouTube Shorts and Instagram Reels, while sometimes videos up to 3 minutes can also be made on TikTok, but short and fast videos of 15 to 30 seconds are most effective for going viral.
Q2. Can viral videos be made without a camera?
ANS:- Absolutely, nowadays most smartphones have 1080 pixels or 4k resolution cameras, which is enough to make viral shorts videos. Just take care of good lighting, clear audio and speed shorts. You can also use a cheap tripod and mic.
Q3. What is the best content to make viral videos?
ANS:- The content of viral videos depends on your audience and platform. Some of the most popular content are the following: funny videos, emotional stories, life hacks, dance or lipstick videos. You should listen to content that is trending and matches your interest.
Q4. How to find trending audio
ANS:-
- Instagram:- Select the audio that is being used repeatedly in the explorer area
- YouTube:- Check training videos in short steps
- TikTok:- Go to For You and see trending songs. Tune audio from the platform’s music library so that there is no copyright problem
Q5. Should I post every day
ANS:- It is not necessary to post every day but it is good to upload three to four videos in a week, this ensures that your content continues to reach the audience and the algorithm considers your account active but do not compromise on quality, one good video is better than 10 average videos
Conclusion
Making a viral Shorts video is not magic but it is a mix of art and strategy. With the right planning, attractive content and understanding of social media, you too can reach millions of people with your video. In this guide, we have told you everything you need to know to make viral shorts.
So what are you waiting for, pick up your smartphone, choose this unique idea and start making your first Shorts video today. Who knows your next one will create a stir on social media?
If you liked this article, then share it with your youtuber friends and tell us in the comments what your next Shorts video will be about.
