In recent years, social media platforms have opened up new ways of earning for content creators, but with this comes the challenge of maintaining the quality and authenticity of the content. Meta, the parent company of Facebook and Instagram, has announced major changes to its monetization rules in 2025. These changes are inspired by the recent rules implemented by YouTube that specifically target AI-generated content and content with low visitor value. In this blog post, we will take a deep dive into Meta’s new AI monetization rules, how these rules will affect creators and how you can make your content compliant with these rules.
Introduction Of Meta’s New Rules
Meta has implemented new monetization rules on its platforms Facebook and Instagram from July 15, 2025. The main objective of these rules is to reduce inauthentic and duplicate content, especially the content that is created on a large scale using AI tools. YouTube has recently implemented general rules in its YouTube Partner Program (YPP) and Meta has taken steps in this direction and tried to create a healthy system of MP and valuable content for its creators and advertisers.
Why these rules have been brought? Due to increasing availability of AI tools in the last few years, some cricketers started using them to create content with less effort and in less time. Although AI tools have promoted creativity, they are also being misused. For example, some creators are creating videos, pictures or text without any value or originality using AI, such as AI-generated voice overs or template-based videos with stock footage. This AI-generated low-quality content is called content which is disappointing for both viewers and advertisers. Maybe both Meta and YouTube want to increase the quality and reliability of their platforms to reduce this type of content
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Complete Information About Meta’s New Ai Monetization Rules
To understand Meta’s new rules, we first need to know what types of content these rules target and how it will affect the creator. Understand these rules in detail
Transparency Mandatory For Ai Generated Content
Meta has clarified that to monetize Ai generated content, the creator must disclose it, especially photorealistic Ai generated images and videos must be clearly labeled. This rule was implemented so that the audience can be protected from misconception or misleading content. For example,
- If you create a photo or video using Ai tools that looks real and you have to tell that it is Ai generated
- Defacted or altered media that can mislead people will also have to be leveled
- Ai generated music and text based content do not need to be leveled right now, but rules may apply to it in the future
Meta is using automated tools to identify Ai generated images Implemented detection systems that include internal watermarks and metadata tracking. If your Ai-generated content is caught without labels, it may be considered deceptive, receive less visibility and may be removed entirely
AI Is Strict On Authentic And Duplicate Content
Meta has declared authentic and duplicate content as ineligible for monetization which means that if your content falls into any of the following categories, you will not be able to monetize it
- Mass produced content :- Content that is mass-produced using AI tools such as template-based videos, stock footage with AI voice-overs or slideshows without any originality
- Repeated content :- Repeated uploading of the same content with little or no change or new value, for example uploading the same video with different background music
- Copy paste content :- Using others’ content without permission or proper modification
Meta said that such content will not only be removed from monetization but its reach will also be reduced, which means that your posts will reach fewer people, which may affect your audience growth
Human Creativity Required For Monetization
Meta and YouTube both have emphasized that for monetization, content must have human creativity. This means that there is no problem in using AI tools. The only condition is that you add your own originality and value to it. For example,
- If you create a video using AI, it should have your own content analysis or storytelling.
- If you are using AI generated images, then connect it with your brand story or theme so that it is not just a generated image.
- Educational content like tutorials or entertainment content like blogs and skits that reflect your own voice and style will be eligible for monetization.
Options Available For Monetization
Meta allows its creators to earn in various ways, just follow the new rules in the option.
- Facebook Shop and Instagram Shop: – For selling AI generated digital products like wallpapers, music or digital books.
- Market Templates Listings AI: – Best Printers or To avoid physical products like merchandise
- Affiliate marketing:- Promote AI tools courses or digital products and earn commission
- In stream ads:- For video content, the only condition is that it should be original and authentic
- Paid subscription and actually content:- Ai generated digital products for coaching and licensing
Eye On Captions Too
Meta also said that attention will also be paid to the quality of video captions. Ai generated auto captions will have to be manually corrected so that they are accurate and relevant. If your video has poor captions, it affects the reach of your content.
Punishment And Transparency
Meta has taken several steps to increase transparency on its platform. For example,
- Post level insides will now be available in Facebook’s Professional Dashboard, so that creators can see how their content is performing and whether it has received any kind of penalty.
- If your content violates the rules, you will get new clear notifications on the support screen.
- Meta has removed 10 million profiles since the beginning of 2025 which were involved in copying or trading on it. Apart from this, 500000 channels have been punished for behavior on it.
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Meta’s new rules bring challenges and opportunities for creators. Let’s understand this in detail.
Challenges
- Dependence on low-value content :- If your channel is dependent on Ai-generated template videos, stock footage or slideshows without content, then you will have to change your content strategy.
- Need for transparency :- It is mandatory to level up Ai-generated content, which means you will have to make your production process more open.
- More effort :- You will have to spend more time or more effort than before to add human creativity to the content.
- Reduction In Reach :- If you do not follow the rules, then your post rate may decrease, which may affect your audience growth.
Opportunities
- Focus on quality :- The new rules encourage creators to create high-quality original content, which will build a better relationship with your audience in the long run.
- Creative use of AI :- The use of Ai tools is still acceptable, all work is just a condition that you put your originality in it. Added tools can help you create content faster
- Diverse Monetization:- Options like Facebook Shops affiliate marketing and paid subscriptions provide creators with new sources of AI
- Competitive Edge:- If you create original content by following the rules, you can get ahead of creators who rely on low-value content
How To Make Your Content Compliant With The Rules Of Meta
Now that we have understood the new rules of Meta, let’s see how you can make your content compliant with these rules. Following are some practical tips that you can follow:
Emphasis On Originality
Add your own voice: If you are creating a video, image or text, add your unique voice, style and perspective. For example, if you are using AI generated images, then associate it with your story or theme.
- Commentary or analysis:- If you are using someone else’s content, then add your own commentary, analysis or reaction. For example, in a news recap video, include your opinion or analysis.
- Educative or entertaining:- Your content or philosophy should teach or entertain the audience. For example, create tutorial blocks or creative scripts.
Use AI Tools Responsibly
- Transparency: If you are using AI tools, then disclose it. For example, by writing in your video description that this video uses AI generated images.
- Humans Moderation: Always manually check Ai generated content to ensure it is relevant to your brand and audience
- Add value: Use Ai tools for scripting, editing or creating visuals but your creativity should be evident in the final product
- Prioritize quality: Focus on fewer but high quality content instead of uploading a large amount of low value content
- Audience engagement: Interact with your audience, reply to comments, take their feedback and create content based on their suggestions
- Caption quality: Manually check the captions of your videos and ensure they are accurate and relevant
Source Diverse Ai
Set up a Facebook Shop Sell your Ai generated digital products like wallpapers, music or books through Facebook Shop
- Affiliate marketing: Earn commission by promoting Ai tools, courses or digital products Use storytelling in your content so it doesn’t look like a sale
- Limited edition products: Sell your Ai generated digital products through Facebook Shop Promote generated products as limited editions such as limited edition packs or music collections
Edit Content
- Meta review your recent uploads to see if they violate the new rules
- If you are using AI tools, disclose it in your content
- Adjust your channel strategy to the new rules such as creating more content heavy content
Comparison Of New Rules Of Meta And YouTube
Meta’s new rules are very similar to YouTube’s recent policies. Let’s compare the policies of both platforms to promote the quality and authenticity of the same content.
| Features | Meta / Instagram & Facebook | YouTube |
| Ai Generated Content | Labeling of photo-realistic images and videos is mandatory. Labeling is not yet required for music and text. | Recommend labelling of AI generated content but not mandatory Human creativity required |
| Inauthentic Content | Mass produced and repetitive content will be removed from monetization | Mass produced and repetitive content will be considered unauthentic and will be demonetised |
| Monetization Options | Facebook Shop Marketplace Affiliate Marketing In Stream Ad Paid Subscriptions | YouTube Partner Programe, Super Chat, Channel Membership, Ad Revenue |
| Punishment | Low Reach Monetization Removal Profile Removal | Demonetisation Channel Suspension Reduction in Reach |
| Transparency | Notifications at the post level inside the Professional Dashboard and on the Support screen | Video Level Review Appeal Process |
Conclusion Of Meta New Ai Policy
Meta’s new AI monetization rules are both a new challenge and opportunity for creators. These rules ensure that only high quality, authentic and valuable content can be monetized. Like YouTube, Meta also wants to make its platform global and attractive for viewers and advertisers. If you are a creator, now is the time to improve your content, use the tools responsibly and bring out your creativity.
In this blog post, we explained the new rules of Meta in detail and saw how you can make your content compliant with these rules. If you follow these tips, you will not only be able to follow the rules of Meta but will also be able to increase your audience.
