Top 10 Latest Features of Google Search in 2025

Introduction To Google Search

Google Search in 2025 has introduced many new features which are completely changing the way of searching. Deep integration of artificial intelligence is providing a smarter, personalized and helpful search experience to the user. In this blog post, we will discuss in detail the top 10 latest features of Google Search in 2025 which will take your digital search to new heights. This feature has not only made the search easier but also made it more interactive and task-oriented.

Ai Mode In Search

Ai Mode In Search
Ai Mode In Search

Ai Mode is a revolutionary feature in Search that provides users with a complete Ai powered search experience. This feature uses advanced analytics which is meant to give more accurate and relevant answers by understanding user queries in-depth. With multi modeling, Ai Mode can understand text, sharp images and even videos. For example, if you upload a picture of a flower and ask what it is, the Ai model will not only tell you its name but also the species and how to care for it.

Also the ability for follow up questions allows the user to ask for more information on their traditional question let’s say you search for best Italian travel and then ask do you have any government options the Ai mode adapts to the context and gives relevant answers this is all powered by Gemini 2.5 model which is the latest and most powerful Ai model from google this mode is currently being rolled out to all users in the united states as well and those who want to access it immediately can open it first this feature will be available in search and google apps in a new type of “google search Ai model”

Deep Search

Google New Features Deep Search
Google New Features Deep Search

Deep Search is an extension of AI models designed for users who want to do in-depth research. This feature automatically collects information from various sources by performing hundreds of searches and analyzes it based on logic. After this, it generates a report that provides detailed and reliable information to the user. For example, if you are researching the path impact of climate change, then Deep Search will scan various scientific articles, news and studies and create a comprehensive report.

This feature is especially useful for students, researchers and professionals who want in-depth information on complex topics. Deep Search will be launched first in Labs so that users can test its capabilities.

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Search Live with Project Astra

Search Live with Project Astra
Search Live with Project Astra

Search Live is an innovative feature with Project Astra that allows users to interact with Google Search in real time using their camera. For example, if you point your phone’s camera at a historical monument and ask what is this, Search will not only tell you about the monument and its history, but also what to look for there. This feature makes Search more context-based and interactive.

Search Live will be available in Ai Mode in Labs this summer. It’s especially useful for travelers and curious people who want instant information about the world around them.

Agentic Capabilities with Project Mariner

Agentic Capabilities with Project Mariner
Agentic Capabilities with Project Mariner

The agent capability turns Google Search into a virtual assistant that can perform real-world tasks. With Project Mariner, Search can purchase event tickets, make restaurant reservations, and book local appointments at the user’s request. For example, if you say, “Book me a concert ticket for this weekend,” Search will integrate with platforms like Ticketmaster or StubHub to complete the ticket purchase process.

This feature will first be available in AI Mode in Labs and will help users manage their daily tasks without using multiple apps or websites (Google Search AI Mode)

AI Mode Shopping Experience

AI Mode Shopping Experience
AI Mode Shopping Experience

A modern shopping experience that will completely transform online shopping. Search using Gemini and Shopping Graphy helps users to choose products according to their shopping needs. Users can also try on clothes virtually by uploading their pictures which helps them see how the outfit will look on them. Also the interactive check out feature allows users to track prices, set budgets and receive notifications when prices drop. This feature is currently available and makes online shopping more convenient and personalized

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Virtual Try-On

Introducation Google New Features Virtual Try-On
Introduction Google New Features Virtual Try-On

Virtual Try-On mode is a part of the shopping experience that allows users to virtually try on billions of apparel listings by uploading their picture. This feature is especially useful for those who want to make sure the product suits them while shopping online. For example, you can virtually try on a jacket and see how it looks on your body. Virtual Try On is rolling out to Search Labs users in the United States and users can try it out in the US.

Agentic Checkout

Introducation Google Agentic Checkout
Introducation Google Agentic Checkout

Agentic Checkout is another important part of the shopping experience. This feature allows the user to keep track of the prices of products, set a budget and get notified when the prices drop. For example, if you want to buy a new smartphone, Agentic Checkout will help you keep track of the price and notify you when you get the best deal. This feature is currently available and makes shopping more efficient.

Personal Context in AI Mode

Personal Context in AI Mode
Personal Context in AI Mode

Personal Context is a key feature in AI Mode that provides personalized suggestions to the user based on their past searches and connected Google apps like Gmail. For example, if you recently planned a trip, Search can give you travel-related suggestions like local attractions or restaurants. Users can control this feature by going to Search Personalization and choose whether they want to keep it connected or not. This feature makes Search more relevant and useful.

Custom Charts And Graphs

Google Custom Charts And Graphs
Google Custom Charts And Graphs

Custom Charts & Graphs is an upcoming feature in iMod Lab that analyzes complex data sets. It creates interactive charts and graphs for sports and finance queries. For example, if you want to see statistics of a cricket team’s performance, then Search will provide a chart that shows their score and win/loss ratio. Similarly, for financial queries, Search can create graphs for stock prices or market trends. This feature will help users to understand information visually and make better decisions.

Gemini 2.5 In Search

Gemini 2.5 In Search
Gemini 2.5 In Search

Gemini 2.5 is Google’s latest AI model that powers Ai Mode and Ai Overview. This model is more advanced and capable, allowing Search to better answer user queries. Gemini 2.5 is rolling out this week in the United States and further powers Search’s capabilities. It’s also helping Ai Overview scale to 1.5 billion monthly users in 200 countries, with usage growing more than 10% in the United States and India.

Google Features In Table

FacilityDescriptionAvailability
AI ModeAI search experience with advanced logic, multi-modality, follow-up questions, and web linksRollout in the United States, opt-in in Labs
Deep SearchCreates hundreds of searches for deeply researched, cited reportscurrently available in Labs
Search LiveReal-time interaction via camera with Project AstraAvailable in Labs in summer
Agentic CapabilitiesBook tickets, reservations and appointments with Project Marinercurrently available in Labs
AI Mode ShoppingSmarter Shopping, Virtual Try-On with Gemini and Shopping Graphcurrently available
Virtual Try-OnTry clothes on virtually by uploading a photoRollout in Labs in the United States
Agentic CheckoutTrack prices, set budgets, and get notifications when prices go downcurrently available
Personal ContextPersonalized suggestions based on Gmail etcAvailable soon, User controls
Custom Charts and GraphsInteractive charts and graphs for sports and financeLabs में जल्द उपलब्ध
Gemini 2.5The new AI model powering AI Mode and AI OverviewsLaunching this week in the United States

Google Search Of conclusion

Google Search 2025 Minimalist feature is shaping the future of search. Through this Google is providing users with a more helpful, personalized and efficient search experience. This feature not only makes access to information easier but also helps users to accomplish real-world tasks. By using these features users can enhance their digital search and access information and services in new ways.

Kamal Chouhan is a Web Developer, App Developer, and YouTuber from a village. He specializes in creating websites and apps, helping businesses grow online. Passionate about technology, he also shares knowledge on YouTube. His mission is to make digital solutions accessible and empower others through innovation and learning.

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